Knowing how to leverage and utilize a great client or customer review is great, but to do so, you must be able to identify what makes a review effective and worthy of promotion. Read the following White Paper to learn what content is worthy of promotion with real examples from Chamber members.
Read the BACC White Paper this week.
In an age where online citizen journalism prevails and public perception can be so easily and quickly shaped by a rating, review, or an email from a friend, it is vital to proactively control your business’ online and word-of-mouth reputation. It is likely you regularly scan your competitor’s growth or success online through social media, the local news perhaps, or review sites like Yelp, though how often do you Google your own business and search out reviews? How often do you respond to these reviews—positive or negative? How do you find yourself responding to verbal reviews or feedback? Have you ever received a fantastic review from a happy customer or client and thought “Gee that should have been an advertisement!” Honestly, have you ever apologized to a client or customer after a bad review resulting from their experience and felt the apology was underserved? Was there another way to respond appropriately, without being on the defense?
The following topics will be covered in a series of interactive white papers published weekly, right here. Real examples will be provided, and comments and questions are welcome to build this needed conversation brought to you by the Beaverton Area Chamber of Commerce and BACC Communication Consultant, Kayse Dahl.