No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they want to make.
The same is true of your business marketing.
The most common marketing mistake a business makes is trying to sell to everyone. It makes the copy difficult to write; the decision of which social media sites to participate on time consuming; and the content just doesn’t resonate.
When you try to appeal to everyone, you impress no one.
Narrowing down your target audience, allows you to speak only to them. They will respond because you’re talking to their specific challenges, in a language they understand, and a format they appreciate.
You cannot create a content strategy without knowing your target market. Trying to do so is like your boss handing you her credit card and telling you to go out and buy a gift without knowing who it’s for or how much she wants you to spend.
Vagueness doesn’t sell in today’s business climate. If your customer has to wonder if you are the perfect solution for them, you’ve just missed the sale. They’re over at your competitor’s website because she made it quite clear she was ideal for their needs. (more…)
“The Customer is Always Right”
by Ron Orris, Executive Director, Bradford Area Chamber
Good customer service is easy once you change your attention from business-driven to
customer-focused. The ironic thing about this premise is that with better customer
service, your business profits too. Here are a couple of stories about good customer
Stew Leonard owns farm dairy stores in Connecticut.
He once had a customer who brought back a container of egg nog and told Stew that it
Stew immediately became very defensive and said, “That is impossible. Our egg nog is
fresh every day!”
There are certain types of posts that a large number of people respond to. These include:
These sorts of posts are easy because not only are they popular with most audiences, you’re not creating them, merely curating them. A quick search will land you several. You can auto-schedule them for times throughout your week.
Better Business Blogging Made SimpleIt’s simple.
It’s simple. A business blog should do three things for your business:
? prove to Google you are a legitimate business website with good content (which will happen when it’s shared).
? present a more human side of your business, helping your audience connect to you; this should be entertaining, or at the very least, enjoyable for your audience.
? serve as a resource for people who are looking for (or considering) your product or service, positioning you as a thought leader or expert in your industry.
If you keep these guidelines in mind, accomplishing your blog goals will be easier. However, there are a few common practices (in addition to solid writing) that make up the basics of good, effective business blogging. They are: (more…)