Great article in the Oregonian – http://www.oregonlive.com/kiddo/index.ssf/2015/04/surrogacy_in_oregon.html
From 2014-2015 the number of Twitter users grew by 50 million, and it’s estimated that close to 1/5 of Internet users have Twitter accounts. The average Twitter user follows 5 businesses so if you’re not trying to reach your customers on Twitter you’re missing an opportunity.
Twitter is easy enough to understand, just share something 140 characters or less. You can share links, images, or videos. Here are a few other tips for businesses just starting out on Twitter:
Twitter is as hard to follow as the ticker tape on a stock page. It’s a constant barrage of messaging, particularly for those accounts that follow a lot of people. Hashtags, or pound signs (#), help people search for the information they want.
Using an appropriate hashtag can expand your business’ reach and help potential customers find what they’re looking for. Employ one specific to your business and use hashtags that are relevant. For instance, Jake’s Jewelry Store might use all, or any, of the following hashtags in tweets with images of gifts for mom: #jakes, #mothersday, #gift.
You can also use popular hashtags of trending topics, when applicable, like #marchmadness or #50shadesofgrey. (more…)
Chambers are often asked for advice on how to start a business. Building your own business from the ground up is no easy task. There is no template or formula to creating a hugely successful business. There is just sheer hard work, determination and a will to succeed. Apple founder Steve Jobs once famously said “If you really look closely, most overnight successes took a long time.”
1. Make Sure You Have Support
Starting up your own business is a difficult task and this can be made even more so if you feel that you are not being supported by the ones closest to you. How can you expect to succeed if you feel that those nearest and dearest to you do not believe in your abilities? If you’re married and/or have kids, you should also be asking your family how they feel about your working from home, as your decision will affect them both financially and psychologically. If the response is negative, spend time addressing any concerns. If you are unable to change their minds decide whether your goal is worth continuing against their wishes. This does not just end with family, asking close friends, colleagues or peers for their support can give you that added confidence. (more…)
One of the hardest things about running a business is finding the resources you need – be it human resources, financial resources, or educational resources. There’s no question you know your product, service or industry but what do you know about running a business or social media, or marketing, or sales? And how has it changed since you last learned it all?
Finding good quality (inexpensive) learning resources to keep you at the top of your industry can mean the difference between success and struggle. A chamber membership is a great investment for your professional and business development as is some time spent absorbing the innovative ideas of others. TED talks are an amazing opportunity to learn (on your schedule) from a few of the brightest minds in our world. Best of all, the talks are free.
Here is a list of some of the best TED talks for small business owners: